Having decided to seriously consider the Nottingham Lace giftware market, the next phase is quite vital
The products to be manufactured and offered to the public must meet certain criteria. Criteria which can only be established by visiting, looking, recording, taking photos and discussions with sales people within local. potential sales / tourist centres and outlets - This is phase is VITAL
All the information obtained ( names, addresses, emails, images, footfall, competitive product ranges, sales prices etc etc ) must be carefully logged together with the mileage to/ from the outlet with grid and other cross references for quick access and future route planning (sales, merchandising, delivery and route scheduling.
Having created a discovery file , it is now possible the begin thinking about a product range which accommodates and are within selected acceptable "sales price points" incl VAT ie £3.99, £5.99, £7.99, £9.99, £14.99, £20.99 re bearing that these are sales prices the sales outlets will want/ need to sell at. We must also take into account/into consideration that an Distribution/Sales outlet will expect to offer the goods to the consumer at 2x the price they have to pay.. ..
Do I hear you say ? Wow! That throws a spanner into the works , particularly when considering the manufacturing costs plus a margin for yourself . This is exactly our initial thoughts . However NOT to be dismayed, more often than not there is an acceptable solution. This is where clever design, astute buying, flexible manufacturing and a unique merchandising technique comes into the equation - providing a WIN/WIN situation for everyone in the chain